Sunday, June 2, 2013

What's the name of the game?

Not Benny, Bjorn, Agnetha and the grumpy one.

Instead think Opal Fruits, Jif, The Midland Bank and Marathon bars...

The march of progress swept away these once familiar marques and renamed them, much to the surprise  and eyebrow raising of loyal consumers.
Opal Fruits, once made to make your mouth water, became corporate Starburst,

Dear old Midland was taken over by the HSBC (not bad, but still lacks robust financial trust, and Marathon ran off to become Snickers, which just sounds like a Kiwi set of sneakers? 
Vim, the loo powder morphed to Jif (still well known) and then to Cif, which is just phonetically awkward:  Don't  even get me started on Oil of Ulay/Olay. Ole.
Mixed results really, but hopefully this next change will be for the better.

After 2 years my blog has evolved from Kidney Dialysis, to then a double transplant and the recovery process, to post operative narration. The name too has evolved to incorporate all these aspects, and currently is somewhat awkward, just like Cif. Just a bit odd.
And so it is time to condense and reshape, rebrand and rename...

Andrew's World  after Dialysis and a Kidney Transplant NZ will become:
Andrew's World NZ
with a secondary tag line:
 Post Dialysis, Post Transplant, Still Posting on....

The colours and background will change too as I experiment with the blogger settings, templates and gadgets. These things will take time, as I dont have a marketing department, consumer focus panels or a large budgie.

Hopefully this will be better received than Cif.


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